Solving business problems with technology is my key area of interest. I'm a generalist with experience in a wide range of industries and a strong technical background, with a focus on digital. Analytical thinker, making decisions based on hard facts, augmented by intuition and empathy.

Experience and skills

Experienced in digital marketing – online payment solutions – fundraising – customer service – product and solution selling – program and project management – open source technology – PHP development – modern application architecture – people management – process optimization.

always looking for new stuff to learn, new problems to solve and new ways to get better


Broad experience in business models, from sales to supply chain, legal to finance. Familiar with key metrics of most business verticals. Comfortable presenting at C-level as well as operational level.

12+ years digital communication and fundraising • 15+ years of carrying revenue/budget responsibility • team/business unit management • product and services sales & marketing processes • consulting (strategy, business optimisation, IT roadmap, process optimization) • KPI reporting and performance evaluation

how can we turn technological advances into business value • how do we make organisations more agile • how do we develop a digital strategy • how do we translate vision into plans and results


Roles in marketing and sales management, including customer lifecycle management in fundraising. Believer in integrated, cross-silo marketing and the power of digital transformation.

CRM and sales automation (CiviCRM, Salesforce, SugarCRM) • marketing planning (revenue, media and channel portfolio, acquisition versus retention revenue) • campaign planning, execution and reporting • web/transactional analytics and analysis • customer care and retention planning/optimization

how do we become truly customer-centric • how do we better integrate marketing and operations • what intelligence can we get from marketing channels • how do we better serve every customer


Experienced software developer. Familiar with both small project and enterprise IT environments and integration landscapes, in larger teams or as sole developer. Model / architecture-minded.

PHP/MySQL stack • REST/SOAP API • web site/application design and implementation • content management systems (Joomla! CMS) • OO architecture, analysis and design • ORM frameworks (use and development) • global online payment solutions • background in Lisp, Prolog, Smalltalk

how do we leverage our data lake to make better decisions • what IT architecture should we implement, and how do we get there from here • what about DDD, AI, ML, IOT ...


Defining and implementing customer journey and experience designs. Translating them into captivating and effective interactions. Strong on measuring performance and continuous improvement.

visual/UX design and wireframes • Photoshop • responsive HTML/CSS/LESS, Bootstrap • Javascript/jQuery and a bit of AngularJS • CX mapping • interaction design • heatmap analysis • email marketing (personalization, A/B testing)

who and where exactly are our customers • how do we effectively build an omnichannel CX • what is our best marketing stack


Nallian - Business Analyst (OCT16 to date)
Nallian is the the world’s first open Data Sharing Platform for Business Collaboration, helping communities of business partners to become high performance clusters by sharing master and operational data in a simple, secure and controlled way.

Using the Nallian platform, communities get to synchronise cross-company processes, increase network-wide visibility and operate as an agile network. More information at www.nallian.com 
APOPO - Public Fundraising Manager / Digital Platform Manager (JUN14 to AUG16)
Responsible for the online marketing platform (Joomla website, CiviCRM donor management solution, Freshdesk online helpdesk) including integrations to current and previous online payment solutions (single and recurring payments using Paypal and credit cards, multi-currency/multi-acquirer for US and EU donations). Also responsible for fundraising revenue from public individual donations, targeting a global audience with a digital fundraising offering.
APOPO - CRM Coordinator (JAN14 to MAY14)
Setting up CiviCRM to correctly integrate with internal (website) and external donation channels for one-off and recurring donations. Extend gamification offering linked to recurring donations.
delius BVBA - Owner and General Manager (JUL03 to DEC13)
Started a company specializing in online communication and fundraising, providing websites and web applications as well as advise on fundraising and communication strategy, using open source technology (PHP/Mysql, Joomla CMS, CiviCRM).

Developed delius into a 10-man team and became the leading provider of online fundraising tools for most Belgian non-profits such as UNICEF, AZG/MSF, Oxfam Solidarity, Plan Belgium, Vredeseilanden and others, and becoming the prime technology partner for emergency aid consortium 12-12. Started ikwilhelpen.be, Belgium’s first online fundraising portal (Trends ICT Award 2005), later moved into i-doo, a joint venture with Adfinitas/ifunds.
i2 Technologies - Director Lifecycle Services (AUG02 to JUL03)
Responsible for generating maintenance renewal and architecture upgrade revenue from i2’s EMEA customer base, including customers such as British Steel, LVMH, Philips, Siemens and Airbus. Combination of pre-sales (defining suitable upgrade proposals for existing customers) and sales (assistance in preparing and presenting pitches), with an overall revenue target of $30M.
i2 Technologies - EMEA Customer Support Director (AUG97 to JUL02)
Responsible for setting up the EMEA Customer Support organization, managing a team of Support Consultants (16 EMEA-based and 9 global (US/India) staff), handling diagnosis of complex issues with supply chain modeling and planning solutions. Enjoyed every minute of it, working with a great team of very smart people. Grew the operation to $37M revenue, supporting 260 factory, supply chain and demand planning installations for 23 different products.

Participated in proposal writing and contract negotiation, in support of product and consulting sales. Participated in product and implementation QA/test development. Member of the EMEA PMO team responsible for project QA monitoring. Co-developed i2’s global online customer support portal.
You'll find more details on my LinkedIn page. If you would rather get a resume in PDF, send me an email.

On a lighter note

The Ugly Truth about Stupid Customers

Slides are on Slideshare.

What would Joomla V look like?

A truly visionary presentation ... from 2012 (slides at Slideshare). Mentioned personalization in some detail.