We're all so excited about the digital whatever that we become oblivious to the change management issues. In this 101fundraising blog post, I wanted to give a third-person view of a feeling I heard from many fundraisers over the last decade. I'm sure a similar feeling exists in every organisation that goes through disruptive change, be it digital or not. The conclusion should be equally relevant to marketing teams:

A donosaur is a person who intellectually agrees with new approaches to fundraising, but finds it hard to change their daily routine. Often, they feel that the new approach feels ‘wrong’ in some way, but are lost for objective reasons not to follow their ratio.

So they try to be donor centric, and tell compelling stories, nod when campaign results are presented suggesting a more personalised donor experience, and gradually feel less and less at home in their jobs and environments. But they don’t speak up, so management thinks everyone’s on board. Enter demotivation, burnout, staff attrition, poor donor service etcetera.

The complete post is at http://101fundraising.org/2016/06/the-donosaurs-lament/